Alex and Ani is pioneering its own definition of corporate consciousness with sustainable initiatives and the creation of high quality, thoughtfully manufactured pieces. We are committed to building a culture that focuses entirely on mindful actions. Our products are handcrafted in America. Our stores are purposefully located on main streets to encourage growth in local economies. Our items are designed for longevity, as artisanal pieces that can be passed from one generation to the next. To us, sustainability is an essential idea that means contributing to a new way of thinking and acting that considers the wellbeing of our planet, our communities, and our individual paths. We empower individuals to actively create the world they want to live in. Alex and Ani's ethos is living consciously, turning a lifestyle brand into a way of life.